O'Snug

O'Snug is an online lifestyle brand based in Delhi. They care about providing healthy, Eco-friendly and premium quality products for socks and towels. O'Snug widely acres about how others feel when using their products therefore creating a soothing, comfortable range that feels like a warm hug.

They want to focus heavily on the material used, the benefits of them & spreading awareness about healthier living. Their brand emphasizes on enriching your current lifestyle through silky soft products mad with intention and care.

Service

Industry

Brand Identity

Apparel

Client

Meeta Kalsi

Year

2022

INSPIRATION

Inspired by the serene and calming hues of a blue color palette, we aim to mirror the tranquility of nature and emphasize our dedication to sustainability. From organic and recycled materials to Eco-friendly production methods, every shade of blue in our palette signifies a step towards a cleaner, more sustainable future.

CATEGORY SURVEY

Conducting a comprehensive category survey allows us to delve into the intricate preferences and habits of consumers, unraveling valuable insights that shape the future of our offerings. Through a careful examination of factors such as preferred materials, designs and purchasing channels, we aim to understand the nuanced choices that influence buying decisions. This survey navigates through the diverse landscape of preferences, exploring the significance of comfort, style, and even environmental considerations in the selection process.

DESIGN EXPLORATION

LOGO VARIATION & COLOUR PALETTE