Nova Gelato
Nova was inspired by the everlasting feeling of an Italian summer along with the personal journey of the founder in discovering her love and passion for handmade Italian gelato.
"Nova" is derived from the term 'supernova' which means a great amount of brightness leading to the birth of something new. Their vision has always been the same making premium gelato in small batches with natural ingredients to create a superior quality product. Each batch is crafted with care, allowing you to experience the same product in-store & through their takeaway tubs at home.
Service
Branding, Packaging
Industry
Food & Beverage
Client
Simran Advani
Year
2023
Brand Strategy
COMPETITOR ANALYSIS
Detailed analysis revealed valuable insights into the competitive landscape, highlighting key strengths and weaknesses of companies within the industry. Through a comprehensive examination of products, pricing strategies, market share, and customer feedback, we gained a clear understanding which enabled us to identify opportunities.
CONSUMER ANALYSIS
The brand catered to a number of different customer all from different background. We kept all of their needs and preferences in mind before diving into the design stage.
INSPIRATION
Inspired by bright, summery and extremely fresh "Nova" has a friendly and fun visual. It has a range of bright colours contrasted with neutrals.
DESIGN EXPLORATION
BRAND PATTERN
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