Mhari Rasoi
Mhari Rasoi is a culinary gem nestled in the digital realm, operating as a cloud kitchen dedicated to bringing the authentic flavors of Rajasthan to discerning palates. Specializing in traditional Rajasthani cuisine, Mhari Rasoi takes pride in crafting dishes that are a vibrant tapestry of spices, flavors, and culinary heritage.
With a focus on quality ingredients, meticulous preparation, and a deep-rooted passion for preserving tradition, Mhari Rasoi delivers a taste of homemade authentic flavours straight to the doorsteps of food enthusiasts, inviting them to savor the essence of Rajasthan in every bite.
Service
Brand Identity, Packaging
Industry
Food & Beverage
Client
Babita
Year
2022
INSPIRATION
The mood board is a tapestry of earthy and vibrant colours that reflect the rich culinary heritage of Rajasthan. Warm tones of terracotta, ochre, and burnt sienna evoke the desert landscape, while pops of vibrant hues like saffron and magenta infuse the board with energy and vitality reminiscent of bustling spice markets and colorful festivals.
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DESIGN EXPLORATION
When adorned with a turban, a symbol deeply rooted in Indian tradition and identity, the fusion of serif fonts and this iconic headgear creates a unique visual identity. Serif fonts, with their classic elegance and timeless charm, lend a sense of sophistication and refinement to the brand's identity, while the turban adds a touch of authenticity and cultural resonance.
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Submark sketch & exploration:
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BRAND PATTERN
Mhari Rasoi's brand pattern is a captivating blend of contemporary design and traditional motifs. Inspired by the geometric patterns found in Rajasthani architecture and textiles, the brand pattern features a symphony of clean lines & intricate shapes that come together to create a visually striking composition.
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