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Lady Zi

Lady Zi is a sophisticated and contemporary Indian ballerina brand from Spain that embodies elegance, modernity, and warmth. It seamlessly blends traditional craftsmanship with a touch of global aesthetics, creating a unique and empowering experience for women who appreciate grace and style. It aims to be a lifestyle choice for women who appreciate the harmony of elegance, modernity, and warmth.

Service

Brand Identity

Industry

Footwear

Client

Hina Gidwani

Year

2021

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INSPIRATION

This mood board serves as a visual guide, blending the worlds of ballet, Indian heritage, and contemporary fashion to inspire the creation of Lady Zi - an elegant, modern, and approachable 'Jutti' brand.

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MARKET RESEARCH

The goal is to seamlessly blend the vibrancy of Indian culture with the people of Spain. Also serves as a cultural bridge,

adorned with intricate patterns, vibrant hues, and symbolic motifs that encapsulate the essence of India's diverse heritage amalgamated

with the Spanish people and it's culture.

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DESIGN EXPLORATION & COLOUR STUDY

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All Projects

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